Duplicate product "iWatch" Tognazzini says the product - which he thinks will be connected to the iPhone via Bluetooth - it's probably already working at Apple.With the company being sued by Greenlight Capital to store their money, and no radically new products with IPad in January 2010, some were looking for Apple, to come up with a blockbuster product that will ignite new revenue iPod line - which began back in 2001, - begins to fade.
The market for such "portable computers" is ready to take off, according to Juniper Research, which is calculated in November last year that it might be worth $ 1.5 billion next year, as consumers, fitness fanatics, health and Army begins to take. But if Apple does, the market could explode.
Tognazzini, who helped design the GUI as the first Macintosh, admits that his understanding can not come from science - but notes that it is "a thorough knowledge of Apple, its products, challenges and opportunities."
Predicts that wireless charging using a curved screen - after Apple, a patent on the system - and controlled by a voice-controlled assistant Siri. And its essential feature - the "killer app" - will be that it will be the screen to unlock the phone, when he brought close, and be able to make a phone call and lights up when the owner is trying to find her.
"Apple is a smart watch with revolutionary functionality that stunningly gorgeous. Is there any doubt that they do that?" he asks.
Launch such a product would be a step Apple's notebook market against Google, which plans to promote their system Google glass to enter - some clear glasses with a small screen and the camera mounted on top of the right lens - for a few months.
But it will be another blow to Microsoft, which - like tablets - was one of the first in a "portable" market, but gave opponents. Bill Gates has shown one of the first "smart watches" with a spot hours in 2004, a subscription-based model to show the update. Few people bought them, and Microsoft stopped selling in 2008, and the service hours were abolished in January 2012.
Since then, a huge emphasis on smart phones has led to a "portable" device, usually ignored. But the announcement of Google in the glass project in May 2012, as an independent project Pebble - millions of dollars to attract the system Kickstarter funding for people in mid-2012, and has now begun shipping - is underlined by the growing excitement about the potential market.
Apple, declined to comment on whether it works on a smart watch.
Benedict Evans, an analyst at technology and telecommunications Enders Analysis, said he is skeptical of the idea. "It seems like just the kind of dilution note that Apple, always tried to avoid it would also be expensive -. $ 100 or more, of course -. When the major strategic need to increase the price and distribution" He thought that "it makes sense to open more opportunities through Bluetooth and expansion of third-party hardware accessories market-making? "
But Apple could see a potential replacement for its reduction rate business. What should replace the iWatch over a billion dollars per quarter on average generate. In the three months before Christmas, Apple sold 12.6 million iPods, generating $ 2.14bn, up 18% in real terms, at an average price of $ 169.
But, as a controller accessory for the iPhone, iWatch buyers who have iPhones and Ipads, too - who are more than 300, according to its own data from Apple. This can lead huge spurt in sales by early adopters. Tognazzini suggests that iWatch can handle music - as Pebble already do. For a billion dollars in revenue will generate sales of 10 m at $ 100 per quarter - or less, if the device is a high price.
Tognazzini predicts that iWatch will use wireless charging - it will work even if the watch is on your wrist, and a few meters from the charger. "Apple has such a patent," Tognazzini notes. "[Remote Boot] is not effective, but if the clock does not need too much power to start and will be closed by the charger at full ... [he] will not cost a lot of money." He suggests that the same or equivalent battery is too bulky and expensive to do the job. "You could up to $ 25 to $ 50 to spend on AAA cells is worth a penny on the power from the wall you are"He also points to a patent for an inexpensive way to manufacture curved glass screens - another requirement for hours.
He also predicts that this does not necessarily require the touch functionality - but instead will use Apple's Siri voice drive organizer connected to the iPhone owner, with timers, to answer questions, to set up and other tasks."Killer app" for iWatch, he believes, will have to deal with the problem of access codes to the phone (used to lock them): "As long as my iWatch in the range, not to me, for me, is the most compelling feature of the SmartWatch to offer: if clock did not do anything, except me of the obligation to password / password, 10-20 times a day to fulfill the issue, I would buy it, I would buy it even if it does not say. right time! '
The second would be a killer app to find your iPhone - thus making the application (for example, "Find My Phone") will cause the phone lights or ringing. It can also be used for binding: "By the time you realize that your top-secret prototype iPhone sits in the left pane, Gizmodo, probably already published an article about it, however, with iWatch on the wrist, so fast. When you leave area, it will tell you your phone password, you can find, if necessary. "
Tognazzini, who helped to refine and create some of the earliest interfaces interface Mac OS, including items used in any place - as cutting and pasting (and the choice of labels), operates as an independent expert in the analysis of the user interface to offer more than ten years working with Nielsen / Norman Group in the U.S..
It offers a huge range of possibilities for other iWatch in the "killer applications": it can be used to answer (or delay) calls for the sensors, and to include Near Field Communications (NFC) for payment - the latter is an element, which some analysts have been disappointed not to see in the iPhone 5 when it was launched in September.
If Tognazzini correct about the project, it would catapult Apple, to compete with Google, which is developing its glass project, and small companies like Pebble, which started deliveries of its eponymous smart thousands of hours of people who support the Kickstarter worldwide.
Tognazzini said that existing smart watches are a "big and clunky" - they should be charged, it can not be read at night without lighting, and have features that are often unnecessary for the user's requirements.He rejects the recent examples, including cookoo which runs throughout the year between the amount and the Pebble, which is said to last for one week between charges - "more than a clever clock went, but hardly comparable to what people expect to modern clock. "
He even sees the opportunities for people to find the right card Apple support through crowdsourcing. "Using the pressure data of millions of hours, Apple will have a card up high world to build this card really heights anywhere to indicate that iWatch carriers will travel details. Several orders of magnitude greater than ever performed in a wide-area map for due to several orders of magnitude smaller than the overpass. "Handheld market is ready to start, Google, Apple and Microsoft have already filed many patents related to devices that can be worn on the head or wrist, and environmental data, as well as providing additional use .
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