basic defination digital marketing:
Digital marketing is a new marketing discipline and communication. Covers marketing strategy to promote commercial goods and services through the media or digital channel or digital.
Basic concepts and keywords related to digital marketing:
Digital marketing, led to 360 ° digital multichannel customer strategy
Digital marketing: how does it work?
With the development of Internet and mobile phones worldwide, links to multiply. These new channels of communication with customers new opportunities to guide players through direct marketing and advertising. Among the other new channels of communication: social networks, mobile phones, interactive television, "advergaming" or product placement in video games. Digital marketing channels working with more traditional marketing channels functions to direct the development of true multi-strategy. The objective is the integration of all communication channels to improve customer knowledge of all possible interactions between people and brands and develop links and more personal, and therefore more effective with him.
The benefits and advantages of digital marketing
Through integration of digital marketing strategy of the global supply chain, the advertiser is providing new opportunities for targeting. Technological advances can also benefit by enriching their real-time data and behavioral data (navigation data and transaction data). Internet, for example, we know who opened the letter, when and at what time, the person will be in contact with the brand.
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