Samsung Adds Its 2 Cents to the Digital Wallet Market,First Google Wallet and brochure wallet Apple and Samsung now smartphone maker announced today as a way to join the parade of electronic payments. There is nothing in the Samsung portfolio, you will not find in the book, however, and this may mean that the main consumer adoption of these services will remain beyond the reach of high-tech companies that offer these applications and their distributors / partners retailers.
Instrumental Performance payments. Learn the basics of payment online to boost sales in the United States and Canada. Digital River registration free webinar that will give you the tools to put you on the path to success. Sign up today!Samsung launches its new wallet application in the Mobile World Congress in Barcelona on Wednesday, joining Apple and Google in the market for electronic storage and scan tickets, membership and discounts through smartphones.
The announcement was made two days after the announcement that it has signed a global agreement with Visa payWave, to offer the latest Near Field Communication payment system (NFC). Wallet, however, does not support NFC, unlike Google Wallet - which Samsung offers some of its smartphonesSamsung purse has the same function as the application booklet for Apple iOS, the mobile operating system.
"I often think of Samsung as a company to try different solutions and see what sticks," said Carl Howe, research vice president at Yankee Group, told TechNewsWorld. "It's one of the reasons why smartphones sold 37 different, and I think the strategy used by the same methods of payment."Samsung has not responded to our request for comment for this story.
What currency Samsung?
Brochures, like Apple, Samsung Wallet allows users to store event tickets, boarding passes, membership cards and coupons in one place. And also provides a notification time of insertion, depending upon the location, as well as a book. Wallet provides real-time updates of focal adhesions and change boarding passes.
"Portfolio Samsung is best described as a clone of an Apple book application," said Howe. "This is really a container for a handful of bills and other payment applications."
API-interfaces enable developers to integrate their applications with the wallet. Samsung passwords stored in portfolio contains a barcode that can be scanned at the POS terminal.
Wallet will soon be available in stores Samsung Apps. Samsung has assembled partnerships with several companies, including Walgreens, stomach, Expedia and Hotels.com, to run the application.
No Love NFC consumption
Japanese consumers use mobile phones with Sony FeliCa card technology contactless smart - the kind of NFC technology - since 2004.
NFC and smartphone portfolio, however, has not yet taken off in the United States, although several companies including Google, Mastercard and Visa have launched trials.
"The problem is not universal NFC," said Jeff Orr, principal practice at ABI Research, told TechNewsWorld "There are all these different versions - .. MasterCard, Visa, PayPal, Google Wallet not a critical mass, conduct or particular desire to want to use it ".
Companies are rushing to make these decisions because "everyone wants to erect affect mobile payments, collect a small percentage of each transaction," said Howe. "With mobile payment becomes billion business in the not too distant future, a company that charges a transaction fee of 1 percent of the billions of dollars in revenue."Issues wallet sizeNFC can be widely adopted in the United States, if the technology is gaining critical mass."This is a WiFi hotspot market and again," said Orr. "Hotspots WiFi not taking off because people do not have a device with Wi-Fi. Then point the market had to be created by enabling Wi-Fi devices, and had to be everything the first day. The same is happening in your wallet Mobile ".
Different manufacturers may implement NFC technology in a standardized form. "You see a different proprietary solutions at this point, and the linkages between device manufacturers and companies offering solutions," he added. "But you still have a question:" What if you are a fan or Amex Mastercard and Visa do not want to use "?
NFC suppliers may have to change your approach, Howe said. "If developers can develop their own value proposition that benefits both consumers and merchants, and requires hundreds of dollars as an intelligent and elegant, NFC, is likely to be memory solution payment no financial justification
