Account on Yahoo rival Google, to help accelerate economic growthWhen a non-exclusive license agreement announced Wednesday, the website Yahoo begin on Google ads to attract massive online display marketing messages related to the content beingRelated storiesYahoo! buys Snip.it album onlineraveled.
Google Inc. distributes all ads similar to thousands of websites, a service that helped to create the most successful companies on the Internet.
Yahoo Inc., struggling to attract more advertisers in recent years, although additional marketing budgets go to the Internet. The turnover of the company fell within three years to record a slight increase compared to last year. Yahoo CEO Marissa Mayer, a long time leader Google, before they took almost seven months, is committed to producing impressive growth in the coming years.
Google keeps the revenue from advertising on the sites of its partners. Revenue sharing with Yahoo is not disclosed, but Google has already said that the site owners that the nature of advertising in the General Agreement to reflect the gain up to 68 percent of the revenue account.
In the past year, sales of the Google ads on the websites of its partners was $ 12.5 billion. This amount includes the ads next to search results on other sites, the provision of services that are not Yahoo.
This is because Yahoo is already dependent on Microsoft for most of his research focuses on advertising in the context of a long-term contract signed in 2009. Yahoo has a line with Microsoft Corp. after the proposed partnership with Google solved in 2008, when the U.S. Department of Justice threatened to file a complaint to block. The Ministry of Justice stated that Google may be the dominance of Internet search to use the competition to stop, if he was able to expand its influence on the popular website Yahoo.
This time I Google and Yahoo do not work together in search advertising.Analysts predict that the old ties with Mayer, Google could eventually lead to a closer relationship with Yahoo.Chief operating officer of Yahoo, Henrique de Castro, the former leader Google.
In online advertising, a separate development Wednesday, Google announced that users of its search advertising will soon begin to pay for the marketing messages for specific mobile devices, even if they are only interested in meeting people on desktops and laptops. So there will be no difference between the studies aimed at measuring ads for tablet PCs and notebooks
All changes to Google's search ad network will not be completed until the middle of this year.Google says it is trying to make it easier for digital marketing campaigns, but experts say that online advertising is also an attempt to shake to get more income from the use of smartphones and boom shelves.
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