Yahoo taps in the Google advertising network, expertise

Add caption

Yahoo taps in the Google advertising network, expertise.Account on Yahoo rival Google, to help accelerate its growth.When a non-exclusive license agreement announced Wednesday, the site will be based on Yahoo Google Network to massive online display marketing messages related to the content, that being Related storiesYahoo! buys Snip.it album onlinetraveled.Google Inc. already distributes these ads on thousands of Web sites, the service that has contributed to the creation of the most successful companies on the Internet.

Yahoo Inc., struggling to attract more advertisers in recent years, although additional marketing budgets have been switching to the Internet. The company's turnover fell in the three years before recording a slight increase last year. Yahoo CEO Marissa Mayer, a longtime leader Google, before they brought almost seven months, tends to produce impressive growth in the coming years.

Google stores a portion of the proceeds from the ads on the websites of its partners. Revenue sharing with Yahoo is not specifically described, but Google has already said that the owners of sites that display ad type covered by this general agreement get to keep 68 percent of revenue.

In the past year, sales of the Google ads on the websites of its partners was $ 12.5 billion. This amount includes the ads next to search results on other sites, the provision of services that are not Yahoo.

This is because Yahoo is already dependent on Microsoft for most of his research focuses on advertising in the context of a long-term contract signed in 2009. Yahoo has joined with Microsoft Corp. after the proposed partnership with Google solved in 2008, when the U.S. Department of Justice threatened to file a complaint to block. The Ministry of Justice stated that Google could use its dominance of Internet search to thwart competition, if he was able to expand its influence on the popular site with Yahoo.

At this time, Google and Yahoo are not working together in the search advertising.Analysts predict that the old ties with Mayer Google may eventually lead to a closer relationship with Yahoo.Yahoo's chief operating officer, Henrique de Castro, the former leader Google.In some online advertising development environment Google has announced that users of its search advertising will soon begin to pay for the marketing messages sent to specific mobile devices, even if they are only interested in meeting people on PCs and laptops. For example, there will be no differences between the studies aimed at measuring ads for tablet PCs and notebooksAll changes to Google's search ad network will not be completed until the middle of this year.

Google says it is trying to make it easier to create digital marketing campaigns, but experts say that online advertising is also an attempt to shake collect more revenue from the booming use of smartphones and shelves.

The average price on Google search ads fell compared to the previous year in five consecutive quarters, mainly because of marketing on mobile devices has not proved that he can be as successful as personal computers. Lower prices for Google ads were repeated concern among investors.


FOR LATEST TECHNOLOGY NEWS CLICK HERE